Once the business profile on Google has been set up, it is imperative to
regularly update it. Additionally, optimizing the site and profile for Local
SEO is of utmost importance. This is done to maximize the benefits derived
from the specific geographical area where your business is established.
For instance, when a user conducts a search for a local business within their
vicinity, such as "best ayurvedic resort near me", they could potentially
encounter establishments in close proximity to their current location, some
of which may be prominently positioned in Google Maps or search engine
results. Local search ranking for Google Business Profile depends on various
factors such as Proximity, Relevance, and Prominence.
Proximity is a term that pertains to the distance between a business and a
prospective customer.
This implies that if a searcher is in close proximity to your business,
Google will prioritize ranking your business in Google Business Profile
(GBP) or Map results.
Relevance: It determines the appearance of businesses or products in search
results by assessing the extent to which a business profile or product item
aligns with the search terms. Prominence:
Prominence signifies the extent to which a specific business is recognized by
other consumers. It is frequently quantified by the level of recognition the
business attains among customers through Google reviews, product reviews,
links, articles, and other relevant sources.
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